Well known to many and no stranger to sales circles, Luke Steinborner brings over 25 years of experience across sales and technical production animal nutrition to his role as CEO.

With a strong commercial mindset and deep industry knowledge, Luke leads the EAC business with passion and a focus on innovation. His hands-on approach and commitment to delivering value for customers have been instrumental in shaping the growth and direction of the company to date.

Luke’s leadership continues to drive EAC forward, ensuring the business remains dynamic, customer-focused, and at the forefront of the industry.

A familiar face across pet and agri retail, and well respected within the equine community, Nigel Steinborner brings a wealth of industry knowledge and genuine connection to everything he does.

As Co-Founder and SA Sales Manager, Nigel has built strong, lasting relationships with customers who value not just his expertise, but the warmth and service he consistently delivers. Known for going the extra mile, Nigel takes pride in understanding the unique needs of each business and ensuring they feel supported every step of the way.

Whether he’s in-store, on the road, or out in the field, Nigel’s approachable nature and hands-on experience make him a trusted partner across the industry.

Highly respected within equine circles, Lisa Justice brings a depth of knowledge and a passion for horse health to her role as Key Account Manager – Equine. With a strong focus on nutritional support, Lisa is known for providing practical, science-led guidance that helps her customers achieve the best outcomes for their horses.

Affectionately known as EAC’s “pocket rocket,” Lisa combines her energy and expertise with a genuinely supportive and accommodating approach. She takes pride in building trusted relationships and ensuring her customers always feel confident and well supported.

Outside of EAC, Lisa’s passion for equine wellbeing continues through her interest in acupuncture and adjunct therapies, reflecting her holistic approach to horse care.

A passionate equestrian and the longest-serving member of the EAC team, Ashleigh Tonks is a familiar and trusted presence across the industry. Chances are, you’ve worked with Ashleigh at some point over the years—her experience and dedication run deep.

Impeccably organised and highly knowledgeable, Ashleigh knows the EAC range inside out. She plays a pivotal role in driving both sales and marketing initiatives, ensuring consistency, clarity, and excellence across everything she touches.

With her strong industry relationships and attention to detail, Ashleigh is a key part of what makes EAC such a reliable partner to its customers.

Working tirelessly behind the scenes, Brooke Taylor is truly the glue that keeps everything together at EAC. Her role spans a wide range of responsibilities—from processing orders and supporting technical marketing, to crafting labelling copy and coordinating regulatory affairs.

Brooke’s versatility and attention to detail make her an invaluable part of the team, seamlessly managing multiple facets of the business with efficiency and precision.

All of this while completing her Chemistry degree, Brooke is the definition of exceptional time management and organisation—keeping things moving, no matter what’s on her plate, and always with warmth and kindness.

Belinda Thorneycroft brings 30 years of experience in the animal health and veterinary sector to her role as Commercial Manager. With a technical background in companion animal nutrition, she combines vast industry knowledge with her love of animals and people to lead EAC’s companion animal sales team.

Belinda’s focus is on delivering innovative animal health solutions and service to our valued customers.